Reciprocal links are good and will get spiders to recognize your site, but one-way links are even better. Google doesn't score reciprocal links between two sites "as high" because it's "an arrangement" between the sites. Google will score your site much higher if you have a one-way link on another site that points to your site, even though your site does not link back to that site. When I learned this, I thought "Great, but where can I get one-way links?"
If you're looking for a source of unlimited advertising and unlimited PR2 and PR1 one-way links, $6 will get you a Gold membership at USFreeAds. Here, you can post an unlimited number of advertisements that actually get views, and are cycled to the home page of USFreeAds when they're first posted. At first, I was skeptical about whether or not my ads would actually get looked at or not, but I've had hundreds of views with them. Their links will stick around for 6 months, if you continue to click "resubmit" when they email you about your expiring ads, which is free. In my opinion, one of the most powerful words on the Internet is unlimited. When I hear that word, I then realize that I can abuse that membership for all its worth :-). Please realize that a few PR2 links will not "jack up" your PR rating the way that just one high PR link would. There is value though in having "a bunch" of one-way low PR links pointing to multiple pages or all the pages of your website that cost almost nothing.
One more quick tip: The anchor text in your incoming links should contain your target keywords for maximum effect with Google.
After you've done Steps I. - III., you should see some spider hits within a few days of your directory listings. Google may then list some or all of your website pages. You can check your listings in Google by going there and searching for "allinurl:www.yourdomain.com". After 6-8 weeks, you should see the full effects of your efforts, and your Pagerank should rise. If you've "reached for the skies" and targeted very popular keywords and aren't seeing any results, alter your website so that it targets keywords whose listings in Google are more attainable. Be patient. This process takes monitoring and fine-tuning.
That's all I have on search engine optimization for today. It's a challenge that takes effort, but it's nice to actually see some results after a few weeks. That's more than I can say for some of the other "advertising magic wands" that are sold all over the Internet.
For pay-per-click search engine information click here.
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